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On October 18th , at the national Assofranchising Italia headquarters, an extremely interesting meeting took place. It was focused on how to successfully promote a Franchise brand abroad, and many topics were discussed: how to internationalize a brand, how to protect it, how to choose the target countries, when to start the brand internationalization and what are the requirements to do so. Head and exclusive testimonial of the seminar was ci gusta!; thanks to its quick international development (now active in the Middle East, Far East, India, North America and the Caribbeans), ci gusta! brand managers could provide all attendees with helpful tips and advice [...] [Read and comment]

Asked about the strategic agreement between ci gusta! and Franchise India, President Mr. Gaurav Marya ansewered: "We will provide our consultation services and expertise to help Ci Gusta to establish and expand its outlets in India. Expanding via franchise can be the best form of making a brand global as well as making it successful. Our ultimate goal is to bring happiness combined with a unique, innovative and affordable food experience. Ci Gusta! offers a large variety of product lines, ranging from savory and healthy soups to authentic Italian gelato, coffee specialties and more." ci gusta! and Franchise India are planning to open the first Ci store in [...] [Read and comment]